Save the date!

October 16, 2018

Each day, architects work to solve problems for clients in countless ways.  We are highly trained, skilled and knowledgeable, yet we often lack the training and skills to communicate effectively – especially when it comes to business development.  You didn’t get into this field to sell, but there’s no way around it.  Fundamentally, in order to do the job, you first need to get the work.

That means knowing how to find opportunities, build relationships, and communicate your value with passion.  It means being able to think in the moment, find the right words, and connect meaningfully with prospects and clients so that they like you, trust you, and want to work with you.

In this engaging 2-part workshop, Dean Hyers and Pete Machalek, authors of Winning AEC Interviews, share their 15+ years of expertise coaching designers, construction professionals, and engineers to over $4 billion worth of new business.

Attend one or both sessions 

Part I: Business Development – 9:00 a.m. to 12:00 p.m.
Learning objectives:
1.  A breakthrough understanding of how to network and build professional relationships
2.  A new level of comfort with leading productive conversations
3.  An understanding of how to communicate the value of your firm
4.  Strategies to land new clients and new opportunities

Part II: Winning Interviews – 1:00 p.m. to 4:00 p.m.
Learning objectives:
1.  An understanding of how to strategize interviews
2.  An elevated ability to connect meaningfully with selection committees
3.  An understanding of how to speak clearly, concisely, and compellingly to decision-makers
4.  Approaches that bring your strategy to life

Who should attend?
This highly interactive workshop is intended for architects and other design professionals at every stage of experience.  Attend and you will gain more confidence, clarity, competence and conviction for every conversation you lead.

Continuing Education Credit
You will earn 3 LU hours for each session you attend; 6 LU hours for the entire day.

Northern Illinois University Conference Center
1120 East Diehl Road
Naperville, IL 60563
Room 101C

8:00 a.m. to 9:00 a.m.            Registration for morning session/Continental Breakfast

9:00 a.m. to 12:00 p.m.         Business Development session (3 LU)

11:30 a.m. to 1:00 p.m.         Registration for afternoon session/Buffet Luncheon

1:00 p.m. to 4:00 p.m.           Winning Interviews session (3 LU)

Join us for either session or both!


Business Development session only                 AIA member  $150
Includes continental breakfast and session           Nonmember  $225

Winning Interviews session only                        AIA member  $150
Includes buffet lunch and session                          Nonmember  $225

Attend both and save!                                          AIA member  $275
Includes continental breakfast, Business               Nonmember  $425
Development session, buffet lunch and
Winning Interviews session

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